DJ SHAYGO
WEB DESIGN & BRANDING
REAL PROJECT
The project involves designing a web and branding portfolio for a female DJ specializing in events and weddings. While her main target audience is in Israel, the website aims to attract people from all over the world. The goal is to create a visually appealing and user-friendly platform that showcases her talent and services to a global audience.
PROJECT OVERVIEW
The current lack of a professional online presence for the female DJ is hindering her ability to reach a wider audience beyond Israel. Without a cohesive branding strategy and a well-designed website, she may be missing out on potential opportunities to showcase her skills and attract clients from around the world.
THE PROBLEM
THE GOAL
The primary goal of this project is to create a visually stunning and functional website that effectively represents the female DJ's brand and services. By targeting a global audience, the website should help increase her visibility and attract clients from different parts of the world, ultimately leading to more bookings for events and weddings.
USER RESEARCH
​User research will be conducted to understand the preferences and expectations of the target audience, both in Israel and globally. This will involve gathering insights on what users look for in a DJ's website, their music preferences, and the overall user experience they expect when browsing such platforms. By understanding the needs of the audience, we can tailor the design and content to better resonate with them.
PERSONAS
1. Dor - The Israeli Event Planner
- Age: 35
- Profession: Event planner specializing in weddings and corporate events
- Needs: Looking for a reliable and talented female DJ for upcoming events in Israel
- Preferences: Appreciates a modern and sleek website design, values professionalism and experience in DJs
2. Mika - The Music Enthusiast from the US
- Age: 28
- Profession: Music blogger and enthusiast
- Needs: Interested in discovering new DJs from around the world
- Preferences: Enjoys interactive and engaging websites, values a diverse music selection and unique branding
By creating personas like Dor and Mika, I can better tailor the website design and content to meet the needs and expectations of my target audience, both locally in Israel and globally.
WEBSITE MAP
Home Screen
About & Videos
Music & Social
Weddings
The Special Day Is Yours
Reviews
Contact
